Do You Have What It Takes To Be A Web Designer?

Being a web designer, whether it’s freelancing or working in house, is a difficult job. There are a lot more skills needed than just knowing how to code a web site. If you’ve ever considered becoming a web designer, continue reading to see some of the skills needed to compete in the job and freelance web design market. Some of the skills might surprise you.

Do You Have What It Takes To Be A Web Designer?

Writing Skills

Your writing and editing skills should be excellent. This skill is important if you want to become a truly effective web designer. The skills with graphics, Photoshop, HTML, CSS etc are not enough, trust me. Your writing is what appeals to the customers when they first visit your site. This helps open a communication channel between you and the client. Don’t worry about using fancy words, you just need to have the writing skills to explain to the customers what you can do for them.

Still if you can use some fancy words, that can make the communication more effective. It’s just like designing a web page. A web page will be more appealing if you make it so. The more effective your words, the more impressive your portfolio and project will be.

Apart from having good writing skills, your writing should also be fast, because the faster you can type, the faster you’ll be able to code, and the faster you will be able to reply to emails. This will help you finish your tasks before the deadline and impress the client.

Unique Style

You must have your own style. To stand out from all the other web designers out there, including the freelancers and the companies, you must have something that no one has. And to be different from others you must simply have your own style. This makes it easy for the customers to recognize that your work is indeed different from others. The important factor in having your own style is having a distinct signature, because I have seen many web designers with the same style, in one way or other.

Social Media Marketing

Your social media marketing skills also play a role these days because of the trend of marketing turning from offline to online. Due to the change in technology, after having a grip over the computers, printers and other necessary equipments, you need to know all the social media sites and about their usage. This is because most of the online businesses share their products and news on the social sites like Facebook, Twitter and other sites. This skill proves to be very effective because of the high usage of users on those sites, and so you can use them for your marketing.

Communication Skills

Your communication skills should  be strong. It’s very important in every part of every business. As a web designer you must be able to communicate, not just in writing, but also verbally and visually. Along with it, the listening part plays an important role too. You should be a good listener and listen attentively to your clients so that you can make them feel that you always try to understand them well and give the impression that you can give them tips.

Management Skills

Project management skills is something that can make you stand out. These includes managing resources, planning a project, and executing a project. Customer satisfaction mainly depends on your management skills which can help customers avoid headaches.

Knowledge About HTML & CSS

HTML & CSS is a must have skill for a web designer, I know this should be obvious but I know some web designers merely come up with the idea and outsource the actual coding. They might sometimes put their signature on and it won’t leave a good impression on your client if they have a code related issue and you can’t answer it immediately. XHTML and CSS are not that hard to learn and are actually the most important tools in web designing, so you need to understand the usability and accessibility of HTML & CSS.

Business Sense

You must have some business sense. Freelancers might ignore this area, but trust me, even if you are self-employed, you need to know business basics. It will help you make decisions about how to approach your projects, or how to better help your client be successful. This area is not that complicated, because it’s just common sense that you must need to understand what your client is telling you, whether that client is an individual or a company.

Creative Thinking

Creative thinking is a very crucial skill you should have so your clients to come to you more often. You should always be thinking out of the box and trying to be more creative in your designs. This way you can develop your own style and create a great project and increase your number of clients.

Survive Being a Team Player

You should be a team player. Sometimes you are just part of a project team and not the lead. This is a good opportunity sometimes to polish your skills working on the one task you are appointed to. The appreciation that you get from the whole team is something that will keep you motivated. Occasionally you won’t like a teammate that much and it can become a hindrance to your work and you should always try to ignore or resolve the problem. You can also face a time when the whole workload is on you and the team expects you to overcome it. That is the time when you have to be calm and prove that you can be a team player and can be counted on.

SEO Skills

You must know the basics of SEO. Optimising your web pages for search engines is indeed a vital element in web design. This is because your project doesn’t have to end with the completion of the web design, you can make yourself stand out (and some more money) if you know what you’re doing with SEO.

Time Management

You should be able to manage time effectively. Every project has a deadline and you have to be conscious of the amount of time things take you, and always try to finish your work before the deadline, so as to have the time to re-check everything and correct any errors. Completing the task before the deadline leaves a good impression upon the client, and it is a good thing for you in the long-term.

Problem Solver

You should be able to solve problems. Projects are never without their problems and indeed you will encounter some. You need to be able to overcome any problem you encounter. The client doesn’t care what problems you may face while completing their project, so learn to face all the problems and solve them.

Through today’s post, we have mentioned some of the essential skills that you must have. So start judging yourself with respect to these, and be realistic and true to yourself, because polishing these skills will make you go far in your career.

Protecting yourself as a designer | Webdesigner Depot

Graphic design is one of those job that everyone needs but whose value perhaps not everyone appreciates.

People who don’t understand the true value of graphic designers will try to take advantage of them, especially if they’re newbies.

Others will try to calculate the time and effort involved in designing and then assume you’ll meet their expectations, however unrealistic.

This can wear on you both financially and mentally, so you have to find ways to protect yourself. Here are four ways to keep your work and your clients in check.

Have a look through them and let us know your experiences and whether you would add anything to this list.

1. Contracts and terms of service

Whenever you land a gig, be as clear as possible with the client so that they understand what will happen. I like to have a full consultation with new clients, and once we come to a basic agreement, I go over what they can expect from me and what I expect from them.

You may want to draw up a contract to get everything down on paper and to make sure everything is clear, just in case you run into trouble later on. There are a few essential things you’ll want to put in the contract or terms of services…

Deliverables

What exactly will you be giving them when all is said and done? This is usually specified by the client; they may want your PSD files or perhaps just a format that can be printed. Let them know what they will be getting so that there is no confusion.

Contributions

In addition to the deliverables, let the client know a bit about your process and what you expect from them. One of my biggest pet peeves is clients who don’t answer emails in what I think is a timely fashion; if you’re the same, why not put that in your contract? Spell out (and agree on) what you expect from the client and what they expect from you. This alone will clear up much confusion and hold each party accountable for the duration of the project.

Revisions

This is the cause of most headaches for designers. Spell out as clearly as possible what you consider to be a revision. This is key, because one person’s idea of a revision may not be the same as another’s. Is a revision moving the logo to the left or completely redesigning the page? Once you’ve come to an understanding, specify how many revisions you think are reasonable for the project (and the budget).

I personally don’t mind minor revisions, but complete redesigns are the death of me. To avoid this, you may want to provide several different designs at once and then narrow down as time goes on. But if you do this, make sure it’s contracted. Be up front when talking about revisions as well, and when you submit updates, remind the client what you’ve agreed on.

Payment

This is probably the most important part of the contract. How do you want to get paid? Do you want a deposit? If so, how much? Answer all of these questions so that the client knows what to do.

I strongly suggest some type of deposit before you start a project, just so that you know the client is serious about getting work done. Some designers require payment in full up front, while others have certain conditions depending on the total amount of the project. Figure out what works for you, discuss it with the client, and go from there.

Cancellations

We never like to think that someone would cancel on us. It’s one of the worst feelings in the world. But the truth is, it happens, and you need to protect yourself in some way. Perhaps give the client a time period in which they can cancel, or request a non-refundable deposit. Find something that works for you, and, of course, state it clearly in the contract. You never want to do a ton of work only to have the person back out on you with no consequences. Make no exceptions.

2. Say no

Some designers are so eager to stay busy with work or make money that they have a hard time saying no to projects. Too many projects coming your way is not the worst problem to have, but eventually you’ll get frustrated or burnt out. You’ll want to avoid certain types of projects…

Baby budgets

Be absolutely clear with yourself about how low you are willing to go on price for the work involved. You may have to pass on a ton of projects, but people who are willing to pay will eventually come forward. You don’t want to find yourself zipping through a bunch of cheap projects.

Outside your skill set

Be honest about your skill set. When I started out, I took on projects that were outside my skill set, just so that I would stay busy. I had no working knowledge of Flash, but I would guarantee someone a Flash intro or banner. That was a huge mistake, because I had to learn the skill and execute the task to the client’s liking by the deadline. That’s a recipe for stress.

Only take on work that falls within your skill set. Be honest with yourself and your client. Perhaps you could convince them of an alternative solution that does fall within your skill set.

Full plate

If you’re already up to your eyeballs in work, don’t take on more. You’ll just be getting more deadlines and more stress for no reason. Pace yourself; avoid burning out or getting into a creative slump. Give yourself some breathing room between projects so that you have time to rejuvenate and come up with fresh ideas.

Speeding through projects and working at your limit all the time is not good for your mental or physical health. Don’t be so quick to accept whatever crosses your path. Just let good work come to you, and do it on your own terms.

3. Charge more

Protecting yourself has a lot to do with the types of clients you attract. If you attract ones who you just don’t get along with or who are rude and hard to work with, consider increasing your prices.

The amount you charge correlates to the value (and quality) of your product. If you charge pennies for big projects, you might attract a bunch of clients, but they won’t necessarily understand the value you are delivering. When people don’t understand your value or feel you offer little, then they will treat you accordingly.

If you purchase a $100 digital camera, you can enjoy the product, and if you drop it or scuff it up a bit, you won’t be terribly upset because it was only $100. If you purchase a $1500 camera, you’ll be much more careful with it. That’s the kind of mentality most people have with service providers.

Unfortunately for us, working with people who don’t value our services can be very stressful. Consider increasing your prices in order to attract a different type of client, one who values your work.

4. Set barriers with family and friends

This is a touchy subject for most. We all cherish our friends and family, but we are often the only graphic designer they know. And when they come to us for work, they expect a deep discount or even no charge. Figure out beforehand where you’ll draw the line.

If you offer a discount, make sure that at least your time spent on the project will be covered. Beyond that, treat them just like a regular client. Of course, you might want to be a bit more flexible in the number of revisions you allow and things of that nature, which is fair.

Dealing with requests for free work is a bit more difficult. If I accept a project for free, I treat it as my own personal project. I retain total creative control, and once it is delivered, few or no revisions are allowed — and certainly no redesigns. Again, figure out what’s best for you and your business, and sit down and go over it with your relative or friend.